The Most Powerful Thing We Did

Was Empower Our Neighbors

Madeline LeBlanc, MHA, RN, IBCLC, IAT

Executive Director, Mary's Hands Network

InJoy Virtual Summit 2026

Hi. I'm Madeline LeBlanc.

Nurse
Doula Trainer
ICEA Approved Trainer & Board Member
Nurse Researcher
Mom
Executive Director, Mary's Hands Network

A decade of reaching for a bigger tool.

2012
Doula
One woman. One room. One birth.
2015+
L&D Nurse
Change the system from the inside.
2018+
Nurse Educator
Reach more women by teaching nurses.
2020+
Nurse Researcher
The evidence wouldn't let me go.
2023
Founder, Mary's Hands Network
Nobody else was going to build it.

The research that keeps telling us the same thing.

C-Sections
Preterm Birth
NICU Admits
Breastfeeding

Doula care in Louisiana is not new.

But a community volunteer model didn't exist.

Traditional Model

  • Full-time professional
  • Private pay clients
  • Business-focused
  • One doula per client

The Gap We Filled

  • Community volunteer pathway
  • Always free to clients
  • Calling-based service
  • Team of two doulas

I prayed at least

4

people would show up.

19

graduated.

Some of those nineteen are still serving today.

1

The Problem

Louisiana's maternal health crisis by the numbers.

58.1

maternal deaths per 100,000 births

The highest maternal mortality rate in the entire United States.
93% of those deaths were potentially preventable.

392

Louisiana babies died before their first birthday

These are more than statistics.
These are losses to our neighbors. Our sisters. Our community.

Preterm Birth Rate

WHO Target
9.4%
National Avg
10.4%
Louisiana
14%

Second to last in the country.  Thank you, Mississippi.  The March of Dimes has given us an F.  Again.

C-Section Rate

WHO Recommends
10–15%
National Avg
32%
Louisiana
36%

Major abdominal surgery. More than double the WHO recommendation.

F

Baton Rouge  ·  New Orleans  ·  Lafayette

The cities where we live and work and raise our families. All three. F.

March of Dimes 2025 Report Card

2

The Solution

It has been sitting right in front of us the whole time.

What is a doula?

Alongside the medical team — never in place of it.

Doulas DO

  • Continuous emotional support — pregnancy through postpartum
  • Physical comfort: hip squeezes, rebozo, counter-pressure
  • Evidence-based info for informed decisions
  • Stays through shift changes — nurses rotate, doulas don't
  • Helps clients advocate with their medical team

Doulas DON'T

  • Diagnose or treat medical conditions
  • Perform clinical assessments
  • Prescribe or administer medications
  • Override decisions of nurses or doctors
  • Replace medical providers in any way

A trained, knowledgeable, compassionate human being who shows up and stays.

Mary's Hands Network Doula Training

What if doula care didn't have to be a profession to be excellent?

2
clients a year
alongside your whole life
🤝
A doula partner
always beside you
🌐
A whole network
behind every team
Always free
to every client

Not a side hustle. A calling.

3

The Model

Simple concept. Intentional execution.

Train  ·  Match  ·  Support  ·  Repeat

1
Recruit
Community members who feel called to serve
2
Train
ICEA-approved curriculum. Rigorous. Excellent.
3
Certify
Baseline exam. 20+ certified doulas today.
4
Match
Two doulas per client. Always a team.
5
Serve
Free care. Every client. Every time.
6
Grow
Clients become doulas. The cycle continues.

This is what it looks like when a community shows up.

Mary's Hands Network Doula Training  ·  Baton Rouge, Louisiana

ICEA Approved. Internationally Recognized.

International Childbirth Education Association approved curriculum
Certification exam — same baseline standard as board exams for nurses and physicians
20+ ICEA-certified birth and postpartum doulas as of today
30%+ of Louisiana Medicaid doula registry are MHN-trained doulas
Madeline LeBlanc serves on the ICEA Board of Directors
Scholarship pathways so cost is never a barrier to serving

Every client. Every time.

Prenatal

  • Virtual intake visit
  • In-person prenatal visit 1
  • In-person prenatal visit 2

Birth

  • On-call coverage for labor
  • Continuous labor support
  • Birth attendance

Postpartum

  • 72-hour postpartum visit
  • Postpartum visit 1
  • Postpartum visit 2

Standardized care = measurable outcomes. This is how we know our model is what works.

4

The Education Is The Intervention

What happens when you give someone the tools to change their community.

They come curious.
They leave transformed.

Physiology of labor — why the body does what it does
Hip squeezes, rebozo, counter-pressure — feeling the relief firsthand
Breastfeeding, newborn care, postpartum warning signs
Scope of practice — knowing exactly what you do and don't do
Servant care — it's not about me. It's about her.

“You can feel the moment it clicks.”

This is what the click looks like.

Mary's Hands Network Doula Training

21 to 73 years old.

Nurses. Teachers. IT professionals.
Stay-at-home moms. Grandmothers.

What they share is not a profession.

It is a passion.

Every doula directly sponsors someone else's care by giving their own time, presence, and expertise.

"It is such an honor to hold this space."

Mary's Hands Network Doula  ·  Baton Rouge, Louisiana

5

What We Measured

108 IRB-tracked births. Three years. Louisiana.

Better than Louisiana. Better than the nation.

MetricWHONationalLouisianaMHNImpact
C-Section Rate10–15%32%36%14%62% fewer
Preterm Birth9.4%10.4%14%4%71% fewer
NICU Admission9%12%~4%67% fewer
Breastfeeding Initiation60%~55%75%+25%

108 IRB-tracked births  ·  p<0.05 in expanded 156-birth dataset  ·  Exceeds Healthy People 2030 targets

$0

in estimated Louisiana healthcare costs saved

Fewer cesareans. Fewer NICU admissions. Better outcomes at lower cost.

If scaled statewide: $336.6M in annual Louisiana savings potential

~59,000 LA births/year × MHN's demonstrated outcome differentials  ·  Sources: HCUP/AHRQ + March of Dimes

6

What We Couldn't Measure

The cycle. The community. The movement.

"Gigi"

Cohort 1  ·  Still serving  ·  15+ families supported

She showed up to that first training not entirely sure what she was walking into.

She has never stopped walking.

There is no column in our spreadsheet for Gigi.

But she is everything this model is built on.

The Cycle of Support

4
clients who came
back as doulas
8
doulas who came
back as clients
5
mother-daughter
teams
19
cohorts with sister
groups & friends

The community took hold of this and started pulling it forward on its own.

The data only shows what happened.

It cannot show what was avoided.

The family who wasn't planning prenatal care — until their doula called
The client who didn't speak English — finally understood in that room
Families navigating food insecurity with one consistent, caring presence
The mother who recognized postpartum warning signs because her doula taught her
The woman who asked different questions because she finally knew her options

That is more than a program outcome. That is a community movement.

7

The Real Thesis

It was never about doulas.

Doulas are not the solution
to the maternal health crisis.

Empowered women are.

Empowered women promote birth excellence.

Empowered women bridge health equity.

Empowered women empower other women.

8

What This Means For You

This model is not a Louisiana secret.

Four things you can do today.

1

Believe the data

Bring the research to your leadership. The evidence is unignorable.

2

Look at your community

The people are there. The passion is there. The calling is there.

3

Support the legislation

26 states + DC reimburse doulas through Medicaid. Fight for yours.

4

Experience it

Refer a patient. Contract a doula. Stand in that room and feel the difference.

And if you feel that call — reach out. We want to talk to you.

Right now someone just found out they are pregnant.

Right now someone is in labor.

Right now someone is three days postpartum and wishing someone would just come sit with them.

Right now someone needs a doula and doesn't have one.

That is true in Louisiana. Ohio. Texas. Montana. Everywhere.

The most powerful thing we did

was empower our neighbors.

And that is something every one of us has the power to do.

Starting today.

Every birth deserves a doula.

I hope you'll be a part of it.

Madeline LeBlanc, MHA, RN, IBCLC, IAT

Executive Director and lead instructor, Mary's Hands Network

mleblanc@mhndoula.com  ·  (225) 892-4906

www.maryshandsnetwork.org

IRB Protocol #2025-001  ·  ICEA-Approved Training  ·  501(c)(3) EIN 92-2430838